CPC Calculator (USD)
Cost per click = total ad spend ÷ number of clicks. Use USD for US reporting norms.
CPC: —
How CPC is calculated
CPC = Cost ÷ Clicks. Unlike CPM (per 1,000 impressions), CPC is used when your primary goal is traffic or downstream conversions from clicks.
See also: CPM Calculator, CPM vs CPC guide, and our blog.